If you’re an American moving to London, then Essential Living is for you. And here’s why.

If you rent an apartment in America, then you should be familiar with the term ‘multifamily’. It’s your term for large, apartment block communities in the rental world that give their residents a lot of added value – from 5-star service through to a range of shared amenities. And multifamily has been around for some time.

In the UK, our rental market has been playing catch up.

Historically if you wanted to rent in London you had to do it by renting a house or flat from an individual private landlord. These landlords weren’t always the best at customer service, taking days to reply to simple maintenance requests. And the quality of the home was sometimes very poor – in extreme cases, completely unliveable.

But fortunately, there’s been a lot of change of the past few years. Since September 2016 when we opened Vantage Point, London now boasts a blossoming private rented sector with many professional corporate landlords offering the multifamily model. We call it ‘build-to-rent’.

Why is build-to-rent great for an American moving to London?

Build-to-rent Is based entirely on the American model, so it’s the perfect solution for an American moving to London.

We have 24-hour on-site concierge teams to handle any issues. Whether a maintenance issue from within your flat or something as little (yet handy) as collecting a parcel for you whilst you’re out.

We also have a range of shared facilities in each building. This list varies from brand to brand, but they can include facilities such as gyms, lounge areas, roof terraces, bookable event spaces, games rooms, TV rooms and more.

And across the board you get a much higher level of service than you would if you rented from a private landlord.

So why choose Essential Living?

We pride ourselves on our exceptional service levels across our business – check out our 5-star reviews on HomeViews to back this up. This means that if you’re dealing with our concierge about an issue, our lettings team about your contract, or the maintenance team about a blown lightbulb, you can expect to be treated like an important customer.

But beyond that, we’re a perfect choice for those moving from abroad; particularly for an American moving to London. Moving day can be stressful at the best of times, so we know that moving 3,000 miles over the Atlantic Ocean is whole other story!

We aim to make this process as stress-free as possible. Our lettings team can do video tours of our apartments via FaceTime, WhatsApp or whatever medium you prefer so you can see exactly what your apartment looks like. If you’re struggling for spare time, we can record a video and send it to you to view at your leisure.

And once you’re over the pond and into your new flat, we make the process super easy. All your utility bills – electric, heating, water and also broadband – are included within your monthly rental payment from day one, so there’s no need to ring round several suppliers to get connected.

Getting the best from moving to London

What’s more, we can offer you the opportunity to get the best possible introduction to London, as well as making the most of your time here.

We have buildings in 4 locations around London – Archway in North London, Bethnal Green in East London, Greenwich in South London and Maidenhead just outside of London to the west.

All of these buildings are in super-connected locations close to Tube stations. This means that you get into the heart of the action in no time, giving you more free time to do the things you love, and see the sights that London has to offer.

And beyond that, we also offer all our customers the freedom to move from each of our buildings to another free of charge. This means that you could spend a year in Islington at Vantage Point, before heading east for another year at Dressage Court to experience the vibrant arts and nightlife scene of Bethnal Green and Shoreditch. And once you’ve experienced that, perhaps you’ll want to see what living in green, historic Greenwich has to offer by living in our newest building, Union Wharf.

American moving to London

So if you’re an American moving to London and you’re in need of accommodation when you get here, give us a call or send us a message here.



Mark’s a regular contributor to the Essential Living blog; sharing all the latest news, crafting informative articles and sourcing the very best lifestyle content for our readers.