You can control your cookie preferences by clicking the circular icon in the bottom left-hand corner on our website.
What are cookies?
A cookie is a small text file that is stored by your browser, and allows it to remember information between web pages and browser sessions. We use a number of "first party" cookies - generated and used by our websites – and some "third party" cookies – generated on our site by third parties. They enable us to:
Cookies also help us to understand user behaviour within our website, which means we can make the experience better for you.
Cookies can only store text, which is generally anonymous and usually encrypted.
Cookies are secure. They can only store information that is put there by the browser, which is information you have entered into the browser or that is included in the page request. They cannot run code and they cannot be used to access your computer. If a website encrypts the information in the cookie, only that website can read the information.
There are two different types of cookies: Session and Persistent. They are used for different purposes and contain different information.
Session cookies contain information that is used within your current browser session. These cookies are automatically deleted when you close your browser. No processing continues on your machine beyond the time you spend on the website.
Persistent cookies are used to hold information that is used between visits. This data allows websites to recognise that you are a returning customer and react accordingly. Persistent cookies have a lifetime value that is set by the website, which can vary between a few minutes or several years.
For additional information about cookies, please visit:
The Essential Living website also involves the use of tags. Tags are short pieces of code included in our website that direct the your browser to obtain/capture information about you, the website page or URL. This information may be used in relation to website functionality, optimisation, analytics, advertising or retargeting purposes. The use of tags on the Essential Living website involves the sharing of certain information about your device and your interactions with the Essential Living website with our third-party partner(s).
Cookies are used by the website to keep your session as you progress through the website to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our site and also allows us to improve our website.
Web analytics cookies, including from our partners Google, allow us to track customer interaction within the website. This gives us valuable insights which enable us to improve the website and the products and services we offer.
Turning Off and Deleting Cookies
You can change your cookie settings for the cookies used on our website through our cookie preference centre. Details of the cookies that can be managed through our cookie preference centre are set out in the “What cookies and tags does the Essential Living site use?” section below. You can amend these settings at any time and if you change the status of any of the categories of cookie to "off" then this category of cookies (or similar technologies) will no longer be deployed on your device.
Whilst our cookie preference centre manages the majority of cookies on our website, there are a small number of cookies that can only be managed using your browser settings. Details are included in the “What cookies and tags does the Essential Living site use?” section below.
All web browsers allow you to limit cookie behaviour or turn off cookies within the settings or options of the browser. The steps to do this are different for each browser, you can find instructions under the Help menu of your browser.
Through your browser you can also view the cookies that are on your computer, and delete individual ones, or purge them all.
Cookies are just text files so you can open them and read the contents. The data within them is often encrypted, or a numerical key corresponding to a web session, so they often do not make sense to anything other than the website that wrote it.
If you turn off default cookies (those that are essential to the Essential Living website), the Essential Living website will not be able to create a reservation or remember your session and there will be issues with the functionality of the website.
Disabling other types of cookies will also affect the monitoring of your progress through the website but will not stop the analytics code from recognising your visit.
What cookies and tags does the Essential Living site use?
We have categorised the cookies and tags on the Essential Living website as follows:
Default cookies enable our website to function properly and help us to deliver services associated with running the website. For example, without these cookies, it would be difficult for you to access secure areas of our website.
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us for our legitimate interests of improving the way our website works, for example, by ensuring that users are finding what they are looking for easily.
These are used to recognise you when you return to our website. This enables us, subject to your choices and preferences, to personalise our content, greet you by name and remember your preferences (for example, your choice of language or region).
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for the purpose of delivering online ads.
These cookies and tags store information and preferences so that any customisation or personalisation that you have selected is stored for future use. For example, if you select a region or language, these cookies and tags will remember your preferences as you navigate through our website.
These cookies are used to remember your cookie settings between visits to our site, so that our cookie banner and cookie preference centre do not appear every time you visit our site.
We may also work with advertising networks that gather information about the content on our website you visit and on information on other websites and services you visit. This may result in you seeing our advertisements when you visit other websites and services of third parties. For more information about how to turn this feature off see below or visit:
So that you have more details, we have set out below information regarding the types of cookies and third party tag in place on the Essential Living website. We have tried to be as comprehensive as possible in providing this list. However, the cookies and tags used on the Essential Living website will change from time to time and we will periodically update the list below to reflect these changes.
You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
We also work with Google and Facebook to create custom audiences which, similar to interest-based cookies, deliver our adverts to you when you interact with the Facebook and Google networks. We work with these companies to deliver our content to existing and potential customers. We do this by sharing a masked unique ID, which is a cryptographic hash of your email so that your data is pseudonymised which means you cannot be identified from it, unless additional information is added to this data (we do not share such additional data) with such companies. This ID or code is matched against your equivalent unique code similarly generated by our ad partners, Google and Facebook, to tailor advertising to you. If you have opted out of receiving our marketing communications, our advertising using these custom audience channels, will no longer be displayed on Google and Facebook networks. You may however still receive interest-based cookies advertising our services, which is based on market segments as follows:
You can update these preferences by visiting www.youronlinechoices.com/uk).
We will receive aggregated information back from Facebook such as percentages in relation to city, or platforms, or how many people then visited our site and /or made a purchase.
To opt-out of personalised advertisements on your social media account or newsfeed and for more information on how these social media platforms use your information, please visit:
If you would like to control the use of your information collected by Facebook from third party websites you can visit Facebook's 'Off-Facebook' privacy settings here:
Essential Living Customer Personal Data
Essential Living reviews and assesses information about our existing customers in order to determine the type of person we would like to see our adverts, when they are using the internet. We also use this information to determine criteria for targeting future marketing and advertising campaigns (including those described in the "Google Analytics" and "Custom audiences" sections above.
You can opt-out of this processing at any time. Please see our Website Privacy Notice for more information.
In addition to cookies, we use social widgets which are buttons or icons provided by third party social media networks which may collect browsing data and will be received by the third party and are controlled by the third party.